Dangote Retains Africa’s Most Admired Brand Title for Eighth Consecutive Year

Dangote Industries Limited has once again emerged as Africa’s Most Admired Brand, extending its dominance to an eighth consecutive year in the latest Brand Africa 100 rankings.

The announcement was made at the 16th Brand Africa 100: Africa’s Best Brands event in Addis Ababa, Ethiopia, where the company also retained its position as Africa’s Most Admired Industrial Brand and was recognised as the leading African brand contributing to a better Africa.

The 2026 rankings were based on a survey of consumers across 30 African countries, representing more than 85 per cent of the continent’s population and economic output. The study assessed brand influence, market relevance and consumer perception across multiple sectors.

Dangote topped the aided recall category ahead of MTN and Vodacom. In spontaneous brand recall, it ranked second behind MTN and ahead of Trade Kings.

Brand Africa attributed the company’s strong performance to its presence across key sectors of the economy, including cement, fertiliser, petrochemicals, energy, sugar, salt, packaging and logistics. The survey also ranked Dangote second among brands recognised for making a positive contribution to society, people and the environment.

Despite improvements by indigenous companies, African-owned brands accounted for just 15 per cent of the continent’s 100 most admired brands in 2026, highlighting the continued dominance of global brands.

Commenting on the findings, Brand Africa Founder and Chairman, Thebe Ikalafeng, called for stronger support for African brands, noting that local champions such as Dangote demonstrate Africa’s industrial capability on the global stage.

The latest honour adds to Dangote Industries’ growing list of achievements, including its induction into the Brand Africa Hall of Fame for sustained excellence in brand leadership.

The event also recognised Anthony Chiejina, Group Chief Branding and Communications Officer of Dangote Industries, as one of Africa’s 100 Most Influential Chief Marketing Officers. Chiejina was among 20 executives selected from West Africa and one of 17 Nigerians named in the inaugural Africa CMO 100 list.

In addition, Aliko Dangote, President and Chief Executive of Dangote Industries, received a Lifetime Achievement Award for his contributions to industrialisation, manufacturing expansion and private-sector development across Africa.