At the 2026 World Crafts Forum in Kuwait, Otunba Olusegun Runsewe was conferred with the title Icon of Crafts, Culture and Hospitality in Africa by the World Crafts Council, marking a moment of international recognition grounded in long-term cultural leadership.
The Council’s citation focused on his role in strengthening craft ecosystems and supporting artisan communities across Africa, particularly through policies and platforms that link heritage preservation with economic relevance. The award, presented in the presence of global cultural leaders, situates African craftsmanship within contemporary discussions on sustainability and creative enterprise.
Otunba Runsewe’s career reflects a deliberate strategy of positioning Nigeria as an active participant in global cultural exchange. During his tenure as Director General at the Nigerian Tourism Development Corporation and later the National Council for Arts and Culture, Nigeria expanded its presence at leading tourism and cultural marketplaces across Europe, the Middle East and Africa, using these platforms to project national identity through curated cultural content.
Beyond trade and exhibition spaces, Nigeria’s cultural visibility was extended to major global gatherings. Carefully structured cultural activations accompanied Nigeria’s participation at international sporting events, including the FIFA World Cups in South Africa and Russia, demonstrating how cultural expression can operate as diplomatic capital independent of political or athletic outcomes.
Within Nigeria, Otunba Runsewe pursued institutional reforms that redirected festivals and expos toward economic participation. Flagship programmes such as NAFEST and INAC were leveraged to introduce vocational training, investment engagement and enterprise development, particularly for young people and women entering the creative economy.
His policy outlook consistently challenged the marginalisation of culture within national development planning. He argued for tourism and the creative industries as scalable contributors to economic diversification, positioning culture as infrastructure rather than spectacle, a perspective increasingly aligned with global development thinking.
Equally central to his work was national self-definition. Through sustained advocacy for history education and cultural literacy, he maintained that international reputation is inseparable from internal coherence. For Nigeria, he emphasised that credibility abroad must be built on clarity of identity at home.
Following his exit from public office, Otunba Runsewe has remained an active reference point within Africa’s cultural and tourism sectors. Professional associations, media institutions and international bodies have continued to acknowledge his contributions, reflecting influence that extends beyond administrative tenure.
The Kuwait forum, convened under the theme Craft in the Creative Economy, offered a relevant context for this recognition. As global policy increasingly turns toward heritage-based industries and sustainable cultural production, Otunba Runsewe’s work stands as an early example of applied cultural economics within an African context.
In recognising Olusegun Runsewe, the World Crafts Council not only honoured an individual career but also reinforced Nigeria’s standing as a country capable of shaping, not merely participating in, international cultural dialogue.