In a landmark moment that blends royal heritage with modern innovation, His Imperial Majesty, Ooni Adeyeye Enitan Babatunde Ogunwusi, Ojaja II, has unveiled OJAJA Soft Drinks, a proudly African beverage brand conceived to stand tall on the global stage.
For the Ooni of Ife, this launch is not merely a business milestone; it is the materialisation of a long-held vision, one rooted in identity, self-belief, and Africa’s capacity to build world-class products from within.
“It has always been my dream to build a powerful brand born from the soul of Africa, one that rises from our continent to command a confident place on the global stage,” says the Ooni.
This conviction underpins OJAJA Soft Drinks, a brand that positions refreshment as both a lifestyle choice and a statement of purpose. According to the monarch, the Africa of tomorrow must be shaped deliberately by Africans themselves, through intentional advocacy for Made-in-Africa excellence, innovation, and self-sufficiency. OJAJA is designed as a practical response to that call.
A Brand Rooted in Heritage, Built for the Future
Named after the royal appellation Ojaja, OJAJA Soft Drinks draw symbolic strength from Africa’s sacred soil. The brand is presented not simply as a beverage, but as a declaration that African creativity, enterprise, and production standards can compete confidently with the best the world has to offer.
“Rooted in the sacred soil of Africa, this brand is more than a beverage; it is a declaration that Africa can create and deliver world-class products defined by excellence and innovation,” the Ooni affirmed.
The drinks embody a blend of heritage and modernity, standing as a symbol of cultural renewal and African economic transformation. Beyond refreshment, OJAJA represents pride, resilience, and a renewed belief in indigenous capacity.
Health, Integrity, and Indigenous Value
A defining feature of OJAJA Soft Drinks is its commitment to wholesome local content. Carefully sourced natural ingredients are blended to promote healthier living while preserving authentic African taste. By prioritising indigenous resources and empowering local farmers, the brand aims to strengthen agricultural value chains and reduce dependence on excessive artificial additives.
“By empowering our farmers and drawing from our fertile lands, we offer a healthier alternative… enriched by indigenous resources,” the Ooni explained, noting that the brand sets a new benchmark for quality, nutrition, integrity, responsible production, and authenticity.
In an era of growing consumer awareness around health and sustainability, OJAJA positions itself as a thoughtful alternative, one that respects both the body and the land.
The Visionary Behind the Brand
Since his enthronement in 2015 as the 51st Ooni of Ife, Oba Adeyeye Enitan Ogunwusi, Ojaja II, has emerged as one of Africa’s most progressive traditional rulers. Widely known for blending tradition with diplomacy, youth empowerment, and economic advocacy, the Ooni has consistently used his platform to champion African unity, investment, and innovation.
Before ascending the throne, he built a reputation as a successful entrepreneur in the real estate and construction sector. He studied accounting and business-related disciplines, experiences that have shaped his practical understanding of enterprise, value creation, and sustainable growth. Today, that blend of royal authority and business insight continues to define his leadership style.
Through initiatives spanning culture, peacebuilding, youth development, hospitality and now manufacturing, the Ooni has remained steadfast in his belief that African prosperity must be locally driven and globally competitive.
More Than a Drink - A Movement
With the unveiling of OJAJA Soft Drinks, the Ooni made it clear that this is only the beginning.
“Today, we launch more than a drink; we ignite a movement,” he declared.
The brand’s vision extends beyond shelves and markets, calling on youth, entrepreneurs, investors, and global partners to rally behind indigenous innovation. It is an invitation to reimagine African brands, not as alternatives, but as standards defined by distinction.
OJAJA Soft Drinks, the Ooni notes, should mark the dawn of an era where African enterprises advance economic sovereignty, shared prosperity, and healthier futures for generations to come.
As tradition and modern enterprise unite in this bold endeavour, OJAJA stands as a refreshing reminder of what is possible when Africa believes in its own capacity and acts on it.
In every bottle, there is more than flavour;
There is purpose.
There is pride.
There is Africa.