Nigeria Launches Digital Platform to Project Culture and Tourism to the World

 Nigeria is taking a decisive step to elevate its cultural and tourism identity on the global stage with the unveiling of NITOUREY, a new digital platform designed to showcase the country’s rich heritage and diverse travel destinations.

The platform was introduced in Abuja on Tuesday during a press briefing organised by the Nigerian Tourism Development Authority (NTDA). Developed as a public-private partnership, the initiative is aimed at using technology and storytelling to present Nigeria’s cultural assets and tourism potential to audiences around the world.

Speaking at the unveiling, Minister of Arts, Culture, Tourism and the Creative Economy, Hannatu Musawa, described the project as an important milestone in the ongoing effort to reposition Nigeria as a leading destination for tourism, culture and creative excellence.

According to her, the platform leverages the power of the creative economy and digital technology to amplify Nigeria’s stories while opening doors for young Nigerians, filmmakers, content creators and tourism operators whose work can help project the country’s identity internationally.

Musawa noted that tourism holds enormous potential within Nigeria’s broader economic diversification strategy, stressing that the sector can contribute significantly to national growth when effectively harnessed.

She added that initiatives such as NITOUREY will not only highlight the country’s destinations but also stimulate opportunities across the creative ecosystem by connecting culture, content creation and tourism promotion.

The minister also emphasised the importance of collaboration, noting that partnerships between government institutions, state authorities and private sector players are essential to unlocking the full value of Nigeria’s tourism and creative industries.

For the Director General of the NTDA, Ola Awakan, the platform represents a transformative approach to how Nigeria tells its story to the world.

Awakan explained that tourism thrives on visibility, perception and compelling storytelling, adding that the platform will work closely with institutions such as the Nigerian Film Corporation, the National Film and Video Censors Board, and the National Information Technology Development Agency to produce and distribute high-quality digital content.

The initiative itself is powered through a partnership involving TOURCLIQ Creatives Limited and JM MiSA International Limited, highlighting the role of private sector collaboration in expanding Nigeria’s tourism ecosystem.

Through engaging digital experiences, NITOUREY will spotlight notable attractions across Nigeria’s six geopolitical zones, including Zuma Rock, Yankari Resort and Safari, the Argungu Fishing Festival, Ngwo Pine Forest and Cave, Obudu Mountain Resort, and Olumo Rock.

When fully operational, the platform is expected to serve as Nigeria’s premier tourism streaming platform, presenting the nation’s landscapes, culture and creativity to both domestic and international audiences.

At its core, NITOUREY signals a broader ambition: ensuring that Nigeria’s stories, traditions and destinations are not only preserved, but confidently projected to the world.