Three Nigerian entrepreneurs - Daniel Ajayi, David Alade, and Oluwapelumi Dada have built a fast-rising recruitment platform that is making waves across the United States. Their app, Sorce, is rapidly gaining traction for its innovative approach to job hunting. Dubbed the “Tinder for jobs”, the platform uses artificial intelligence to match candidates with suitable openings and automatically applies on their behalf, a process that takes seconds rather than hours.
Sorce offers a straightforward but powerful solution to a familiar problem. Users upload their résumé, and the platform’s AI engine analyzes their skills, experience, and preferences before curating a list of relevant job openings. If a user swipes right on a role, an AI agent completes and submits the application directly on the company’s website. By eliminating repetitive tasks, Sorce gives job seekers the ability to target more opportunities efficiently, a critical advantage in today’s competitive labor market.
The idea for Sorce grew out of the founders’ own experiences navigating the U.S. job market as international students. Ajayi, Alade, and Dada encountered the same obstacles faced by millions of applicants: lengthy online forms, customized cover letters, and the time-consuming process of tailoring applications to each employer. While industries such as dating, shopping, and entertainment have long embraced personalized recommendation engines, recruitment has remained largely manual. Seeing this gap, the trio decided to build a system that would bring the same level of automation and intelligence to job hunting.
Since its launch, Sorce has experienced explosive growth, driven by student communities, social media, and career forums. Early adopters praised the app’s accuracy, ease of use, and time-saving features, turning it into a viral phenomenon among job seekers. The platform now attracts thousands of new users weekly from graduating students to mid-career professionals exploring new opportunities. Recruiters are also taking note, as the app delivers a higher volume of relevant applications directly to company portals.
Beyond its technological ingenuity, Sorce’s rise represents a broader narrative of African entrepreneurship on the global stage. The Nigerian founders have combined world-class education with local ingenuity to address a universal challenge. Their success reflects a growing trend: African tech talent is increasingly shaping solutions that resonate beyond the continent. From fintech to health tech, and now recruitment, these founders are challenging perceptions and contributing to global innovation ecosystems.
The team is already planning the platform’s next phase. Upcoming features include AI-powered career coaching, résumé optimization, and deeper integration with major job boards and applicant tracking systems. They are also in early talks with large companies to develop partnerships that would streamline hiring processes for employers, not just applicants. Industry observers see this as a potential turning point for recruitment technology, where AI platforms serve as intermediaries between talent and opportunity.
Sorce’s rapid rise highlights how innovation can emerge from unexpected places and scale globally in a short time. In less than a year, three Nigerians - Ajayi, Alade, and Dada, have built a product in the heart of the U.S. tech ecosystem that is now reshaping how people search for work. If the current trajectory continues, Sorce may not just be a viral app, it could signal a fundamental shift in the way recruitment operates, powered by artificial intelligence and driven by global visionaries.
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