As Africa’s creative economy grows in scale and global relevance, structural gaps around discovery, trust, and fair compensation remain. Ebuka Esiobu is addressing these gaps through MyArteLab, a digital marketplace designed to connect clients with verified African photographers and designers in a fast, fair, and secure way.
MyArteLab started quietly, but its evolution has been shaped by a deliberate decision to build in public. For Esiobu, this approach has reinforced accountability, resilience, and long-term commitment to the platform’s mission. It also reflects a broader shift among African founders toward transparency and community-led product development.
The platform simplifies the hiring process for creative professionals by enabling clients to discover talent, collaborate directly, and complete bookings with confidence. Verification sits at the heart of the model, addressing a persistent trust deficit in Africa’s creative markets, where informal structures have often limited scale and sustainability for both clients and creatives.
Beyond transactions, MyArteLab is positioned as part of the infrastructure supporting Africa’s creative industries. The continent is home to a large and growing pool of photographers and designers powering media, branding, technology, and storytelling, yet many remain under-discovered and underpaid. By centralising access and promoting professional standards, MyArteLab aims to unlock more consistent income opportunities while giving clients reliable access to quality talent.
Building in public has also helped shape a community around the product, with feedback and shared progress informing its early-stage development. MyArteLab is currently expanding through a waitlist model, allowing creatives and clients to join ahead of broader rollout via www.myartelab.com.
From an investment perspective, MyArteLab sits at the intersection of the creator economy, digital marketplaces, and Africa’s expanding services sector.
As demand for African creative talent continues to rise across media, technology, and commerce, platforms that enable trusted discovery and efficient hiring are becoming increasingly valuable.
With a clear problem focus, a trust-led model, and a growing community, MyArteLab presents a compelling early-stage opportunity for investors seeking exposure to Africa’s creative and digital economy infrastructure, one built not on hype, but on discipline, transparency, and long-term value creation.
As the continent’s creative economy continues to mature, initiatives like MyArteLab signal a future where African talent is easier to find, easier to trust, and better positioned to thrive on its own terms.
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