Osun Oshogbo Festival finally came to an end on the 2nd of September 2014 with a successful wrap up of the 21 days Beer Village in Oshogbo, Osun state.
For the 2nd time running, Goldberg leveraged the festival as the official beer brand of the Osun Oshogbo festival, as exclusive sponsor in the beer category.
In telling the Festival story, the brand themed this year’s edition “Nkan Iyi Wa” meaning Our Befitting Festival.
This was in line with the Goldberg brand essence, and the story was amplified in various communication channels (Through the Line) in Oshogbo and its environs.
Goldberg’s brand presence at the Oba’s palace, streets, groove and beer village stood out, thereby giving the traditional celebration a corporate feel; a clear sign of the brand’s pride in associating with traditional values of the Oshogbo People.
The 2014 festival may have come to an end, the story lingers on in the mind of the people of Oshogbo.
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